The Council for Corporate & School Partnerships
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Founded By: The Coca-Cola Company
Outreach and Opinion Research
Three types of school and business relationships were identified:
  • Traditionally, most relationships between business and schools were uni-directional with businesses providing resources to school through philanthropic efforts. Business did derive the "feel good" effect of being a good neighbor in their relationships, but the benefits largely went to the schools.
  • Since the 1980s, we've seen more commercial relationships. With over 1000,000 schools (public and private) and 48 million students, many companies have benefited from commercial relationships in schools that allow businesses to sell everything from pens and paper, to footballs and basketballs, to milk and eggs.
  • True partnerships are relationships where both parties derive benefits from the association.


Here are the Council Research Findings (in Powerpoint format).