The Coca-Cola System respects the educational mission of schools and will be a responsible partner in promoting programs and products to students in schools.

Promotional Activities

• Promotional activities should be limited to programs that are requested by school officials to support teaching and learning.
• All promotional activities in schools must be connected to activities that encourage physical activity, academic achievement or positive youth development, in compliance with school/school district policies.

Fundraisers/After School Activities

• Schools/school districts should be permitted to hold fundraisers that include beverage sales in order to raise money for the school or for student activities.

Healthy and Active Lifestyles

Schools must continue to have the right to choose the variety of products needed to responsibly meet the needs of students, faculty and others. Respecting parents', teachers' and students' right to choose the beverages for their schools to meet their specific wishes is the responsible approach. Beverage companies should actively continue to promote the well-being of young people by supporting healthy and active lifestyles through access to a wide range of youth development and educational programs with an emphasis on physical activity, academics and nutrition education. Helping youth develop in healthy ways -- physically, intellectually and socially -- has always been, and remains, a defining commitment for these Model Guidelines for School Beverage Partnerships.