The Coca-Cola System respects the educational mission of schools and will be a responsible partner in displaying our trademark to students in schools.

School and community leaders should determine how and where logos and other signage related to beverage companies and their products are used. In addition, bottlers and schools should adhere to the following practices:

Visibility of Company Logos

• Beverage company logos and other marketing graphics must not be used in textbooks, curriculum materials or on book covers.
• Venues that may be appropriate for product logos include scoreboards, menu boards, coolers, student publications, and materials to promote educational activities, health, wellness and nutrition education, extracurricular activities, physical activity and athletic events.

Vending Machines

• All vending equipment in schools should move toward featuring graphics that show a wide variety of beverage options.
• As new equipment is placed in schools, signage on vending machines must feature graphics that promote educational activities, physical fitness and non-carbonated beverage choices.