The Coca-Cola System respects the core mission of schools and seeks to support that mission through model beverage partnerships.

Through these Guidelines, we recommend that partnerships between beverage companies and schools and school districts:

• Respect the rights of parents, teachers, and school officials to choose the beverage selections for their schools and vending machines.
• Be structured to offer schools a steady stream of resources for the length of the partnership, as opposed to relying on an advance payment. This approach frees school officials from stipulations that beverage sales must meet an expected revenue goal and evens out budget fluctuations from year to year.
• Discourage the use of brokers or "third-party" intermediaries, as they charge fees to schools/school districts that diminish the revenues that can directly enhance the education of students.
• Take every measure to ensure that student access to beverages meets federal, state and local laws and guidelines.